HeatPumpGuide exists to help homeowners make clear, informed decisions about heat pumps before they spend money, request quotes, or commit to major changes.
Heat pumps can work extremely well in the right homes — and extremely badly in the wrong ones.
Unfortunately, most people are pushed straight into sales conversations without understanding:
• whether their home is actually suitable
• what preparation may be needed
• what really affects performance and running costs
• and what questions they should be asking installers
HeatPumpGuide was created to close that gap.
What this site does
This site focuses on:
• heat pump suitability and readiness
• running cost and payback guidance
• preparation before requesting quotes
• common mistakes to avoid
• and practical next steps for homeowners
The goal is not to sell systems.
The goal is to help people reach the right decision for their home.
Sometimes that means installing a heat pump.
Sometimes it means preparing first.
Sometimes it means choosing a different solution.
All three are valid outcomes.
How recommendations work
Some pages on this site link to external services, installers, or product providers.
These are included where they are relevant to the topic and the homeowner’s likely next step.
In some cases, HeatPumpGuide may receive a referral or affiliate fee if a user chooses to engage with a third-party service.
This never affects the guidance provided.
Suitability, preparation, and clarity always come first.
Who this site is for
HeatPumpGuide is built for:
• UK and European homeowners
• people considering a heat pump
• households planning energy upgrades
• and anyone wanting to understand their options before requesting quotes